Department:

Division:

Branch:

Region:

Job Purpose:

The position is responsible for the planning, implementing, measuring and optimisation of the entire digital marketing function including new digital platform developments and supervision of a small team.

Job Outputs:

• Provide input in defining organisation's digital marketing strategy.
• Develop digital strategy implementation plan and execute.
• Compile and manage budget and manage expenses in line with approved budget.
• Ensure digital platforms are designed, developed and maintained.
• Identify and recommend required infrastructure and resources to deliver on agreed strategies and plans.
• Prepare social media content plans and ensure that they are published timely and effectively per platform.
• Effective monitoring and reporting of the Digital Platform to better optimise integrated marketing plans.
• Implementation and management of digital campaigns.
• Investigate, evaluate and recommend new digital marketing technologies.
• Team supervision and management

Qualifications:

Post-school qualification in Marketing or a related field

Degree in Marketing will be an advantage

Qualification in Google analytics will also be an advantage

Experience:

5 years€™ operational work experience in Digital Marketing with a strong focus on Search Engine Optimisation and Pay per Click (SEO & PPC), Social Media, Content Marketing and Website Optimisation

5 years' operational exposure to Web analytic tools (Google Analytics)

A minimum of 3 years€™ work experience in Email solutions  and Content Management Systems (CMS)

Experience in and understanding of CRM will be an advantage

Knowledge and Skills:

Knowledge of Project management principles

Knowledge of digital marketing platforms, digital optimisation and content marketing

Should be methodical and precise

Excellent written and oral communication in English

Computer literacy (MS Office)